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Gods of Antiquity: In the early age of black and white mass market publications, chromolithography ushered in a new era of visual media. From massive broadside to Victorian trade cards, vibrant color was the future and the British Liebig company capitalized on this market.

Liebig started producing trade cards in 1872 and by the turn of the century their cards were printed in several languages. Several different sets were made each year and these sets soon became collector’s items, predating hobbies such as baseball card collecting.

In 1895 Liebig released the Gods of Antiquity set, with the card here showing the worship of the Buddha by “Chinese nobles.” The scene is mostly a hodge-podge of turn of the century Chinese stereotypes.

A gold Buddha, sitting awkwardly with legs crossed, takes center stage in this imaginary temple scene.

Chinese Buddhist rituals use instruments, but not of the kind depicted here.

For a short introduction to the Liebig Company’s trade cards by Princeton University’s Firestone Library, follow this link: https://tinyurl.com/3nzvs6mh.

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