Kinkaku-ji

Chocolat Pupier’s Kinkaku-ji Trade Card

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

Turn of the century French chocolatiers took advantage of the popularity of colorful trade cards and included them with their products. In 1936 the Chocolat Pupier company created a collectable Asia series with several illustrations of Buddhist material culture.

An album with 252 card slots could be purchased to display your collection. If completed, Chocolat Pupier offered a gift to the consumer.

Chromo-lithographic printing offered an inexpensive way to mass produce colorful imagery. There is an error on this card, however, can you spot it?

The Gold Pavilion Temple, Kinkaku-ji, is not in Tokyo, buy Kyoto. In addition to Asia, Chocolat Pupier made cards related to Europe, North America, and Africa.

A small collection of Chocolat Pupier card was recently acquired by Duke University Library, see here: https://archives.lib.duke.edu/catalog/chocolatpupier.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Historical Trade Cards:

For the Most Recent Buddhas in the West Posts:

1904 Metropolitan Series “Japanese Pagoda” Stereoview

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

This is not an AI rendered image – it’s a Ferris Wheel towering over Kyoto’s famed Temple of the Golden Pavilion, known as Kinkaku-ji. More accurately, it’s a replica of Kinkaku-ji built for the 1904 St. Louis World’s Fair advertised as a Japanese imperial gardens pagoda.

The Kyoto original, dating to 1400, houses Buddhist relics while the St. Louis replica was built to serve Japanese tea. In both cases the respective buildings are surrounded by a garden and topped with a phoenix roof ornament.

The St. Louis garden was designed by the Japanese landscape architect Yukio Ichikawa 市川之雄.

Japan’s exhibitions were well attended, in part by the generally positive newspaper coverage as well as the publicity of the ongoing Russo-Japanese War. Many companies made stereoviews of the 1904 fairgrounds, with the Metropolitan Series sold through Sears catalogues.

Many attendees of the St. Louis fair expressed a sense of awe at Japan’s exhibitions. For more digitized photos of the St. Louis fair, see the offerings at the State Historical Museum of Missouri here https://tinyurl.com/5d7jcupa

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Kyoto:

For the Most Recent Buddhas in the West Posts: