BuddhasInTheWest

Chocolat Pupier’s Kinkaku-ji Trade Card

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Turn of the century French chocolatiers took advantage of the popularity of colorful trade cards and included them with their products. In 1936 the Chocolat Pupier company created a collectable Asia series with several illustrations of Buddhist material culture.

An album with 252 card slots could be purchased to display your collection. If completed, Chocolat Pupier offered a gift to the consumer.

Chromo-lithographic printing offered an inexpensive way to mass produce colorful imagery. There is an error on this card, however, can you spot it?

The Gold Pavilion Temple, Kinkaku-ji, is not in Tokyo, buy Kyoto. In addition to Asia, Chocolat Pupier made cards related to Europe, North America, and Africa.

A small collection of Chocolat Pupier card was recently acquired by Duke University Library, see here: https://archives.lib.duke.edu/catalog/chocolatpupier.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Pierre Dieulefils’ Tārā Postcard

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The École Française d’Extrême-Orient was founded at the turn of the 20th century in Hanoi in what was then French Indochina. Around 1905 Pierre Dieulefils appears to have taken photographs of the institution’s nascent collection of Buddhist statuary.

The date of 1905 is derived from the presumed publication date of Dieulefils “red series” postcards. Dieulefils’ studio was also in Hanoi and he worked closely with the French institution photographing Angkor Wat.

The red letterpress caption at the top of the card identifies the icon as the Goddess Tārā. I have been unable to determine who has possession of the statue today.

Dieulefils built a thriving postcard business upon the desires of French officers to send picture souvenirs home to France.

Since 1958 the old archaeological research institution of the École Française d’Extrême-Orient in Hanoi has operated as the Vietnam National Museum of History. The museum’s website can be found here: https://baotanglichsu.vn/vi

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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1904 Metropolitan Series “Japanese Pagoda” Stereoview

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This is not an AI rendered image – it’s a Ferris Wheel towering over Kyoto’s famed Temple of the Golden Pavilion, known as Kinkaku-ji. More accurately, it’s a replica of Kinkaku-ji built for the 1904 St. Louis World’s Fair advertised as a Japanese imperial gardens pagoda.

The Kyoto original, dating to 1400, houses Buddhist relics while the St. Louis replica was built to serve Japanese tea. In both cases the respective buildings are surrounded by a garden and topped with a phoenix roof ornament.

The St. Louis garden was designed by the Japanese landscape architect Yukio Ichikawa 市川之雄.

Japan’s exhibitions were well attended, in part by the generally positive newspaper coverage as well as the publicity of the ongoing Russo-Japanese War. Many companies made stereoviews of the 1904 fairgrounds, with the Metropolitan Series sold through Sears catalogues.

Many attendees of the St. Louis fair expressed a sense of awe at Japan’s exhibitions. For more digitized photos of the St. Louis fair, see the offerings at the State Historical Museum of Missouri here https://tinyurl.com/5d7jcupa

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Wall Street Mystery (1920) Promotional Handbook

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The five-reel Mystery of Wall Street was a 1920 entry of the short-lived Tex, the Elucidator of Mysteries, film series by Arrow Film Company. One scene, set in New York’s Chinatown, is used for the photo illustration of the film’s promotional trade handbook.

Played by Glenn White, Tex was a private detective who had been previously jailed on circumstantial evidence, thus his mission was to vindicate victims of injustice. Wall Street Mystery investigates the unresolved murder of a New York trade broker.

Eventually Tex is led to the broker’s Japanese valet who frequents Chinatown’s opium dens. Philippa Gates has demonstrated the popularity of the “Chinatown opium film” genre of the 1910s: “Opium dens…were a shorthand in American film to connect Chinatown to…criminality.”

Tex visits Chinatown’s opium den in disguise and a fight soon breaks out. The valet, who Tex had suspected for the murder, is found to be innocent based on his fingerprints; the case against him had proven to be mere circumstantial evidence.

Early film trade handbooks, like the one seen here, revealed the entire story to help the theater owner decide to purchase the reels. This included advertising and publicity suggestions.

The statue of the Buddha on the cover visually supports both the sense of mystery and the Chinatown locale. See also Philippa Gates, Criminalization/Assimilation: Chinese/Americans and Chinatowns in Classical Hollywood Film (New Brunswick: Rutgers, 2019).

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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D.A. Ahuja’s Buddhist Priest Portrait Postcard

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At the turn of the twentieth century, photographer D. A. Ahuja was integral in creating a visual canon of British colonial Burma. His picture postcards were among the most reprinted images of the era, including this portrait of an unnamed “Burmese priest.”

The image was made by a lithographic-halftone hybrid process, whereby a black halftone screen was applied on top of a multi-color lithographic substrate. The “divided back” design suggests Ahuja printed this card around 1910.

Burmese pagodas and monks were common enough to warrant claiming they constituted their own visual genre of “Burmese religious life.” The colorist here inaccurately represented the monk’s robes, combining the two most common colorways – saffron and maroon – into one.

Somewhat unique to his oeuvre, Ahuja photographs his subject in formal portraiture, sitting in an ornate wooden chair on top of carpet. Holding a Buddhist mala, the elderly monk poses, without facial expression, for the camera.

Was he a highly regarded monk – as his portraiture might suggest? A collection of Burmese postcards has recently been digitized by Stanford University, available here: https://exhibits.stanford.edu/missionarypostcards

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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1933 Golden Pavilion Laughing Buddha Playing Card

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The 1933 Chicago World’s Fair held a true wonder: A Chinese replica of an 18th century Tibetan Buddhist shrine hall, the Golden Temple of Jehol. While the hall included a main shrine to Guanyin, the Laughing Buddha at the front entrance was often used in advertising.

Due to growing conflict in East Asia, the Chinese government withdrew from the 1933 World’s Fair. Subsequently, organizers arranged for display of the recently acquired temple replica of Vincent Bendix, a well-known Chicago industrialist.

Bendix had funded the expedition of Sved Hedin a few years earlier to procure a replica of a Chinese Buddhist temple. The original interest was to display two replica temples with Tibetan religious objects, one in Chicago and one in Stockholm.

Only one replica was made, but Hedin acquired many ritual implements, including thankas and icons, to outfit the building. Named the Bendix Golden Temple (or Pavilion), it was a Chinese-made replica of the Wanfaguiyi Hall in present-day Chengde (Jehol).

The temple was rebuilt for the 1939 World’s Fair in New York. As of 2018 the remains of the temple hall are in Stockholm, but the ritual items and furnishing have all been lost.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Adolfo Farsari’s Kamakura Daibutsu Photograph

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In 1886, a year after Adolfo Farsari opened his Yokohama photography studio, it burned to the ground during a city-wide fire. Farsari spent the next several months traveling Japan to replenish his stock, including several Buddhist sites popular among globetrotting tourists.

Moreover, with the destruction of Farsari’s studio, he also lost the older negatives of Felice Beato and Baron von Stillfried. Farsari’s studio was among the last of the foreign studios in Yokohama as more Japanese photographers were turning to professional ventures.

Farsari’s scene of the Kamakura Daibutsu shows a person in the middle of prayer.

We can also see another man standing on the stone pedestal, a common sight in photographs of this era.

Farsari’s work earned the praise Rudyard Kipling who complimented him on the fidelity of the hand-coloring. Further commentary on Farsari’s Kamakura Daibutsu photo can be found here: https://peterromaskiewicz.com/2019/01/19/farsaris-dai-butsu-visual-literacy-of-buddhism/

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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George Planté’s Hall of a Thousand Buddhas Postcard

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George Planté came to Vietnam as a member of the colonial French government, but by 1893 had turned to photography and opened a studio in Saigon. He soon recognized the desire for postcards among the overseas French military and was selling the inexpensive souvenirs by 1905.

The undivided back design of this French card suggests it was published in 1905 or before. Around this time, Planté seems to have acquired the old stock of Aurélien Pestel, thus the photograph on the front may have been taken by Pestel.

The caption gives the location as Angkor Wat, but this is the interior of the Preah Poan, known commonly as the Hall of a Thousand Buddhas. The presence of the Buddhist statues clearly shows how the original temple devoted to Viṣṇu was taken over by Buddhists.

The statues that once filled the open cruciform hall have all been removed in the course of restoration and preservation.

Photographs from the turn of the century capture how the hall once looked filled with Buddhist icons. Google Arts & Culture has a 360-degree view of the hall today, see here: https://tinyurl.com/yckkbumz

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Alain Mallet’s Porcelain Pagoda of Baoen Temple Engraving

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In 1683, the French military commander Alain Mallet published his illustrated five-volume set entitled Description de l’univers. While it received tepid reviews, Mallet’s encyclopedic approach drew together diverse information about East Asia that was still relatively new to European audiences.

Trained as an engineer and draughtsman, Mallet is sometimes claimed to have drawn the images for his books. While his cartography and celestial charts may have been original works, the images of Asia were copies of earlier published illustrations.

This illustration of the famed Porcelain Pagoda of Baoen Temple in Nanjing was a copy of Johan Nieuhof’s illustration more than a decade earlier. This included the irregular mountains in the back and the people added for scale.

It was publications like Description de l’univers, however, the kept the pagoda alive in the European imagination, making it a key visual element in chinoiserie.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Joseph Keppler’s Crafty Priests Puck Magazine Cover

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In the 1880s Puck was America’s premier satire magazine, but the publication stood out for another reason: it was among the first periodicals to use chromolithographic printing. Puck was founded by Joseph Keppler who was also a main artist – his work from 1888 is seen here.

The political commentary draws upon the old trope of “crafty priests” stealing from pious believers.

The visual trope, however, uses more recently circulating popular imagery of a cross-legged multi-arm idol. The traditional Biblical imagery of the golden calf has replaced by a stereotyped golden Asian icon. Moreover, the facial features are exaggerated to look more grotesque.

A large collection of Puck political cartoons has been digitized by the Library of Congress, viewable here: https://tinyurl.com/ycde4xtc.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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