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Founded in 1898, the Wide World Magazine was “devoted to romance of travel, adventure, and exploration.” Stories were promoted as “true in every detail” and submissions required a written statement by the author to this effect (they were, of course, not true).

Over 150 pulp magazine titles were sold in the 1930s, thus striking cover art was critical for newsstand sales. The cover here depicts a brightly colored green-skinned Laughing Buddha statue

The cover story of June 1938 issue contained a report provided by one “Dennis Blake of Rangoon, Burma,” concerning the curious effects of Buddhist images.

In this report, two small Chinese Laughing Buddha statues were believed to either cause blessings or misfortune to its owners. The artwork by Kenneth Inns shows a statue about to be broken against the wall.

The stories are resolved when we are told that gifted Buddhist statues bring luck, while purchased Buddhist statues bring misfortune!


The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.
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