lithograph

Henri Laas’ “Dieu des Amours” Advertising Card

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Advances in chromolithography in the 1870s and 80s helped flood America and Europe with inexpensive, colorful imagery. This had the greatest impact in advertising with the introduction of trade cards, often bearing humorous or provocative images to elicit consumer interest.

To meet demand, printers like Henri Laas in Paris, created series of stock illustrated cards which could be imprinted with a store’s name and address. The store Moreau-Gouffier, seen here, had a “specialty in shoes” and sold “articles for soldiers,” probably during the 1890s.

Stock imagery was often unrelated to the store, but instead drew upon popular visual motifs. Coinciding with the growth of trade cards, France experienced another wave of chinoiserie following the looting of the Beijing Summer Palace and creation of Empress Eugénie’s Chinese Museum in the 1860s.

Moreover, French colonial expansion into East Asia increased the circulation of imagery of the region and its people through the French illustrated press. Trade cards drew upon popular ethnic stereotypes, such as we see with the caricatures of Chinese clothing, hairstyle, and skin complexion.

This card is part of a set that tells a story, with each scene set around a particular Chinese artifact; here we see a highly-stylized statue of a buddha. In the story, two secret lovers approach the statue, presented as a “god of love,” to seek his help.

The statue mimics a buddhist icon, but is also racially stylized with mustache and queue. To read more about the Buddhist artifacts and the looting of the Summer Palace, see Louise Tythacott’s The Lives of Chinese Objects: Buddhism, Imperialism and Display (2011).

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Eliphalet Brown’s Buddhist Priest at Shimoda Lithograph

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The earliest surviving photographs of Japan were shot by Eliphalet Brown as part of the Perry Expedition in 1853/54. Among many landscapes, Brown also took a few portraits, including this anonymous Buddhist priest at Shimoda – likely the earliest surviving photo of a Buddhist cleric.

Brown reportedly took more than 400 daguerreotypes during the expedition. Several dozen images, including fifteen from Shimoda, were used to illustrate the official US government report published as the Narrative of the Expedition of an American Squadron to the China Seas and Japan in 1856.

The selected daguerreotypes taken by Brown were first turned into paintings, most often by expedition artist Wilhelm Heine. These were then converted into sepia tone or color-tinted stone lithograph plates for printing; the caption below indicates this image was prepared by artist Peter Krämer.

Lithography is a printing process that uses drawings made with a waxy crayon on a stone plate. Due to a special “gumming” treatment applied to the stone, ink adheres only to the drawn lines, thus allowing prints to be made. The characteristic crayon marks can be easily seen here.

Only six of Brown’s daguerreotypes have been located; some were believed lost when the Philadelphia printer, P. S. Duval, suffered a fire in April 1856. In total, it is believed between 10,000 and 18,000 copies of Perry’s Expedition report were published.

When Perry landed in Shimoda on April 18, 1854, he reported a total of 7,000 inhabitants and nine Buddhist temples. The figure in Brown’s portrait remains unknown. The first volume of Perry’s report is viewable here: https://tinyurl.com/3rpscp9h.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Chocolat Pupier’s “Le Japon ancien” Trade Card

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European and American chocolatiers were among the businesses that embraced the use of beautifully illustrated advertising trade cards. To inspire collection, the cards often depicted romantic, if not highly stereotyped, imagery.

Looking closely, we can see the Kamakura Daibutsu is seemingly portrayed as a sightseeing destination, not a religious icon; the onlookers in Western attire hint more at curious observation than reverence.

Moreover, the caption of “ancient Japan” plays to the idea of an ancient and mystical “Orient,” thus we might read the Buddhist icon as a quaint relic of the distant past, not part of a living religious tradition.

French confectioner Chocolat Pupier was a major producer of chromolithographed trade cards. An “Asia” album with 252 card slots could be purchased to display your collection (we see this is card number 140).

The rise of the postcard at the turn of the twentieth century and the growth of magazine advertising ended the widespread use of trade cards. For more on trade cards, see “The Short Rise and Fall of the Crazy-for-Cocoa-Trade Cards Craze,” viewable here: tinyurl.com/yc2a9y4b.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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D.A. Ahuja’s Kaunghmudaw Pagoda Postcard

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At the height of the worldwide postcard craze, no one produced more vibrant imagery of the Buddhist world than D.A. Ahuja. Here we see Myanmar’s 17th century Kaunghmudaw Pagoda with unique hemispherical dome – most Burmese pagodas are pyramidal structures.

According to Burmese chronicles, the Kaunghmudaw Pagoda enshrines the Buddha’s tooth relic among other religious treasures. This pagoda was intended to resemble Sri Lanka’s Maha Thupa, a structure reputed to hold the largest single cache of the Buddha’s relics.

The image was printed using a lithographic-halftone hybrid process, whereby a black halftone screen was applied on top of a multi-color lithographic substrate. The “divided back” design suggests the card was printed by Ahuja around 1910; he operated out of present-day Yangon.

Constructed in the Sagaing Hills, the Kaunghmudaw Pagoda houses a large marble statue of the Buddha hewn from the local quarry. The dome sits at a height of just over 150 feet (46m).

The use of a white dome was meant to symbolize a connection to the ancient past of Buddhist architecture. Just over a decade ago, however, the military government repainted the dome gold, against the outcry of local Buddhists.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Liebig Dalai Lama Advertising Card

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The first photograph of the Dalai Lama in Tibet was taken in 1921; it depicts “the Great Thirteenth,” Tubten Gyatso (1876–1933). The image was published in various Western media, even making its way on to a multicolor lithograph trade card for the German company Liebig in 1935.
*The first photograph of the Dalai Lama was taken in India in 1910 following the incursion of the Qing army into Tibet.

The photograph was taken by Charles Bell and Rabden Lepcha at Norbulingka, the summer palace of the Dalai Lama. Previously, images of the Dalai Lama were only spread through devotional tapestries (thangka) and gilt statues; now photographs could be shared among faithful Tibetans.

The Liebig company started printing colorful advertising cards in 1872, helping to support a popular collector’s hobby. This set from 1935 focused on Lhasa and included six cards, including an image of Potala Palace and large Tibetan prayer wheel, both iconic images in popular consciousness.

The original black and white photograph shows the Dalai Lama sitting on a throne behind an ornate dais. On the back wall hangs nine silk thangka depicting the Buddha, but the lithographic artist only loosely renders them as Buddhist images.

For a brief account of the Dalai Lama photograph and discussion on the impact of photography in Tibet, see Riga Shakya’s Lenses of Modernity: Photography in Tibet and the Himalayas, viewable here: tinyurl.com/bdzzcw4m.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Chocolat Pupier’s Kinkaku-ji Trade Card

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Turn of the century French chocolatiers took advantage of the popularity of colorful trade cards and included them with their products. In 1936 the Chocolat Pupier company created a collectable Asia series with several illustrations of Buddhist material culture.

An album with 252 card slots could be purchased to display your collection. If completed, Chocolat Pupier offered a gift to the consumer.

Chromo-lithographic printing offered an inexpensive way to mass produce colorful imagery. There is an error on this card, however, can you spot it?

The Gold Pavilion Temple, Kinkaku-ji, is not in Tokyo, buy Kyoto. In addition to Asia, Chocolat Pupier made cards related to Europe, North America, and Africa.

A small collection of Chocolat Pupier card was recently acquired by Duke University Library, see here: https://archives.lib.duke.edu/catalog/chocolatpupier.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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D.A. Ahuja’s Buddhist Priest Portrait Postcard

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At the turn of the twentieth century, photographer D. A. Ahuja was integral in creating a visual canon of British colonial Burma. His picture postcards were among the most reprinted images of the era, including this portrait of an unnamed “Burmese priest.”

The image was made by a lithographic-halftone hybrid process, whereby a black halftone screen was applied on top of a multi-color lithographic substrate. The “divided back” design suggests Ahuja printed this card around 1910.

Burmese pagodas and monks were common enough to warrant claiming they constituted their own visual genre of “Burmese religious life.” The colorist here inaccurately represented the monk’s robes, combining the two most common colorways – saffron and maroon – into one.

Somewhat unique to his oeuvre, Ahuja photographs his subject in formal portraiture, sitting in an ornate wooden chair on top of carpet. Holding a Buddhist mala, the elderly monk poses, without facial expression, for the camera.

Was he a highly regarded monk – as his portraiture might suggest? A collection of Burmese postcards has recently been digitized by Stanford University, available here: https://exhibits.stanford.edu/missionarypostcards

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Joseph Keppler’s Crafty Priests Puck Magazine Cover

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In the 1880s Puck was America’s premier satire magazine, but the publication stood out for another reason: it was among the first periodicals to use chromolithographic printing. Puck was founded by Joseph Keppler who was also a main artist – his work from 1888 is seen here.

The political commentary draws upon the old trope of “crafty priests” stealing from pious believers.

The visual trope, however, uses more recently circulating popular imagery of a cross-legged multi-arm idol. The traditional Biblical imagery of the golden calf has replaced by a stereotyped golden Asian icon. Moreover, the facial features are exaggerated to look more grotesque.

A large collection of Puck political cartoons has been digitized by the Library of Congress, viewable here: https://tinyurl.com/ycde4xtc.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Liebig’s Chinese Buddha Advertising Card

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Gods of Antiquity: In the early age of black and white mass market publications, chromolithography ushered in a new era of visual media. From massive broadside to Victorian trade cards, vibrant color was the future and the British Liebig company capitalized on this market.

Liebig started producing trade cards in 1872 and by the turn of the century their cards were printed in several languages. Several different sets were made each year and these sets soon became collector’s items, predating hobbies such as baseball card collecting.

In 1895 Liebig released the Gods of Antiquity set, with the card here showing the worship of the Buddha by “Chinese nobles.” The scene is mostly a hodge-podge of turn of the century Chinese stereotypes.

A gold Buddha, sitting awkwardly with legs crossed, takes center stage in this imaginary temple scene.

Chinese Buddhist rituals use instruments, but not of the kind depicted here.

For a short introduction to the Liebig Company’s trade cards by Princeton University’s Firestone Library, follow this link: https://tinyurl.com/3nzvs6mh.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Paris’ Panorama du Tour du Monde Advertising Card

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Panorama du Tour du Monde: By the 1900 Paris Exposition, amusement concessions were a major draw for all exposition visitors. Not far from the foot of the Eiffel Tower one found the Panorama du Tour du Monde which took patrons on a virtual voyage from Spain to Japan.

Built by Alexandre Marcel for a French sea-transport company, the architecture called to mind exotic locales with Asian-inspired structures. The main entrance was modeled on the Tōshō-gū in Nikkō, Japan. Some sources claim the red pagoda was based on a Chinese model.

Visitors were drawn in by large panoramic paintings of various foreign countries to give a sense of virtual travel. More astonishingly, the concession integrated many indigenous performers who engaged in various trades while wearing traditional foreign costumes

The beautiful lithographic print was part of an advertising campaign for a French company selling tapioca pearls, called “perles du Japon.”

King Leopold II was so struck by the building, he had Marcel build the Japanese Tower in Brussels. For more on the Tour du Monde exhibition, see https://tinyurl.com/2vbmr3c7.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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