lithograph

Liebig’s Komusō Advertising Card

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Komusō 虚無僧: Victorian trade card illustrations leaned into stereotypes to create collectables with easily identifiable cultures and peoples. With the 1905 Japanese modes of transportation series, the setting is provided a curious Buddhist figure: a flute playing monk.

The British Liebig company started producing trade cards in 1872 and by the turn of the century the vibrant chromolithographic prints were widely popular and printed in several languages. This set comprised six cards, with the one here focusing on the Japanese palanquin.

The faceless Komusō – monks of nothingness – were depicted in woodblock prints of the late Edo period and were seen in souvenir photographs of Yokohama studios in c.1890s. Consequently they became one among the visual icons of Japan for Western tourists.

The Fuke school of the komusō was prohibited in 1871, but lay shakuhachi flute players continued the tradition of playing in public while dressed in full garb.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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D.A. Ahuja’s Buddhist Priests Postcard

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Buddhists & the British Crown: When Ceylon became a colony in 1815, the first Buddhist monks became subjects of the Crown. Burmese monks were added to their ranks in 1885. Victorian reports said the total Buddhist population was 500 million, nearly 40% of the global population.

British newspapers of the time printed engravings of the expanding empire, often focusing on exotic architecture and the clothes and customs of new subjects. The shaven heads and golden robes of Burmese monks, called poongyis in the press, garnered some of this attention.

Consequently, when D. A. Ahuja (c.1865–c. 1939) started publishing colorized postcards of Burma, monks dressed in colorful robes were a popular theme. This is card is a German lithographic-halftone print published circa 1910.

The popular press often described Burmese monks as indolent, but never-the-less kind-hearted. While Ahuja’s licensed photograph (taken by Philip Klier) seems to depict monks at rest on the stairs of a temple, it’s noteworthy one studious monk holds a notebook and pencil.

For further reflections on how Burmese Buddhism was represented in Victorian mass media, see Eiben, Emily Rose. “Representing Buddhism in British Media and Popular Culture, 1875-1895.” Ph.D dissertation, Ludwig Maximilian University, 2016

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Lambert and Butler’s Kamakura Daibutsu Cigarette Card

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The Buddha’s “rookie” card? In the US, “cigarette cards” are perhaps best known for their early depiction of baseball players. These cards jump started a baseball card collecting phenomenon.

Tobacco companies drew upon a much larger visual repertoire than sports for their advertising cards. This sometimes included exotic locales. Intended to fit inside cigarette packs, these cards were relatively small.

Lambert & Butler was a former English tobacco manufacturing company that made a “Japanese Series” in 1904-1905.

It memorialized the Russo-Japanese War. Thus we see a depiction of Japanese citizens praying at the foot of the Kamakura Daibutsu.

Similar to other Victorian trade cards, this was a colorful lithographic print. You can browse the collection of cigarette cards held by the NY Public Library here: https://tinyurl.com/cn23wud8.

Additional Archived Posts for the Buddhas in the West Project

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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D.A. Ahuja’s Arakan Mahāmuni Postcard

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An image consecrated by the Buddha himself? The Mahāmuni image is among the most venerated in Burma. According to myth, the statue was cast during the lifetime of the Buddha and was “enlivened” to act as counsel to kings in the Buddha’s absence.

Originating in the coastal region of Arakan, the statue was moved to Upper Burma, into present-day Mandalay, at the turn of the 19th century.

The colorful postcard is a German lithographic-halftone print published by D. A. Ahuja circa 1910. Postcards emerged as highly valued souvenirs during the period of British colonial rule and helped spread knowledge of Buddhist material culture into the West.

The brass statue depicts the moment when the Buddha calls upon the earth to testify to his generosity and to defeat Mara; this is symbolized by his right hand touching the ground.

Over 12 feet in height, the image is topped by a crown – typical of the Jambupati style – and is intended to display the grandeur of the Buddha and his message.

F

or more on a Burmese Buddhist statue in a similar style, see the Asian Art Museum website here: https://tinyurl.com/mpvxn8j9.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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Arbuckle Bros. Coffee Japan Advertising Card

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Vibrant Victorian trade cards stuck out among a sea of black and white advertising. In the early age of engraved mass publications, chromolithography ushered in a new era of visual media.

Trade cards were popular advertising materials from 1875 to 1900. Typically businesses printed text-heavy advertising copy on the reverse of the card, saving the obverse for an image.

Here, Arbukle Bros. Coffee produced a 50 card set depicting around-the-world travel. This trade card highlights Yokohama, Japan, a treaty port city popular among 19th century tourists.

In reality, the card shows stereotypical imagery of Japan, including costumes, landscapes, and professions easily identifiable to foreign travelers.

The Buddhist icon is unidentified, but this card reveals generic Buddhist imagery was closely connected to the popular image of Japan.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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D.A. Ahuja’s Postcard Buddhas

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At the turn of the twentieth century, D. A. Ahuja was chronicling Burmese Buddhist culture in stunning color.

Operating out of Rangoon (modern Yangon) Ahuja published some of the highest quality picture postcards in Asia.

Ahuja outsourced printing to Germany, the commercial center of postcard printing worldwide. By 1903, German printing houses were putting out two postcards for every human on the planet.

These German firms used a lithographic-halftone hybrid process, first applying layers of color using a lithographic substrate and then applying a black halftone screen. Only the final key plate carried the fine black detail of the photograph.

Despite having his name imprinted on the reverse of the card, Ahuja either licensed or pirated this image from a competitor, Philip Klier, who used this photo on earlier black and white postcards.

A handful of Ahuja’s postcards can be viewed at the New York Public Library website: https://tinyurl.com/z9np5myb.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

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