Japan

Lambert and Butler’s Kamakura Daibutsu Cigarette Card

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

The Buddha’s “rookie” card? In the US, “cigarette cards” are perhaps best known for their early depiction of baseball players. These cards jump started a baseball card collecting phenomenon.

Tobacco companies drew upon a much larger visual repertoire than sports for their advertising cards. This sometimes included exotic locales. Intended to fit inside cigarette packs, these cards were relatively small.

Lambert & Butler was a former English tobacco manufacturing company that made a “Japanese Series” in 1904-1905.

It memorialized the Russo-Japanese War. Thus we see a depiction of Japanese citizens praying at the foot of the Kamakura Daibutsu.

Similar to other Victorian trade cards, this was a colorful lithographic print. You can browse the collection of cigarette cards held by the NY Public Library here: https://tinyurl.com/cn23wud8.

Additional Archived Posts for the Buddhas in the West Project

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Historical Trade Cards:

For the Most Recent Buddhas in the West Posts:

Henry Strohmeyer’s Jizō Statues Stereoview

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

Countless Jizō: Tourist books from the early 20th century say no person could count the same number of Jizō statues in Nikko, Japan. In early 1896, Henry Strohmeyer left for an around-the-world tour and took this stereoscopic image; he left no report on how many he counted.

A dual-photograph stereoview card produces a single three-dimensional image when using a simple handheld device fashioned with special lenses (first invented by Oliver Wendell Holmes).

This was fashionable – and cutting edge – parlor room entertainment at the end of the nineteenth century for many American homes.

It provided people with the means for virtual reality travel and stereoviews were soon marketed to schools for educational purposes.

This card is a rare instance of where the cultural voyeurism is broken and we see a man in Western attire. It is believed this is Strohmeyer himself – a stereoscopic selfie.

For an insightful online illustrated essay on Strohmeyer’s impact on travel photography, see the exhibit by Tulane University here: https://tinyurl.com/5n7a28kf.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Historical Stereophotography:

For the Most Recent Buddhas in the West Posts:

Ueno Daibutsu Postcard

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

Only the face of the Ueno Daibutsu remains in Tokyo’s Ueno Park. Toppled during the 1923 Kantō earthquake, the salvaged body was eventually melted down during the Pacific War.


Picture postcards are some of the only remaining images of the intact statue. This plain design on the reverse reveals the print was made prior to 1907.

Q&A) Note, there is no address on the reverse…so why is there a cancelled stamp on the obverse?

The caption style is strongly reminiscent of the professional Japanese tourist photography trade that grew steadily thorough the 1890s. Contemporary databases do not currently link this stock number and location with a known photographer.


Ueno Park is celebrated for its spring cherry blossoms, highlighted here by the hand-colorist who painted the trees pink. Q&A) The stamp and cancellation on the front suggest this card was intended for display in a postcard album.

After many years in storage in the nearby temple, the Daibutsu face was displayed in 1972 on the site of the original statue.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Japan:

For the Most Recent Buddhas in the West Posts:

Hamburg–American Cruise Postcard

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

The first regular around-the-world commercial cruises began in the early 1920s. The Great Buddha of Kamakura was an iconic stop on the long sea passage; its international stature as a tourist destination was equivalent to the Taj Mahal and the Sphinx.

Within a decade, circumnavigation of the globe by passenger liner transformed into a stalwart luxury industry. The Hamburg–American Line was one of the main companies in the inter-war period.

Passengers kept family or friends abreast of their travels by having postcards automatically sent from ocean liner offices around the world. Here we see notification of the Resolute arriving in the ports of Japan on April 24, 1934. Tours through Nikko and Kamakura are noted.

The photograph printed here depicts a seemingly orchestrated scene that highlights the foreignness and apparent piousness of the Japanese.

The travel and souvenir journal of Eleanor Phelps, who embarked on the inaugural American Express Co. cruise around the world in 1922, is held by the University of South Carolina, viewable here: https://tinyurl.com/avt4xt2p.

Additional Archived Posts for the Buddhas in the West Project

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring the Kamakura Daibutsu:

For the Most Recent Buddhas in the West Posts:

Arbuckle Bros. Coffee Japan Advertising Card

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

Vibrant Victorian trade cards stuck out among a sea of black and white advertising. In the early age of engraved mass publications, chromolithography ushered in a new era of visual media.

Trade cards were popular advertising materials from 1875 to 1900. Typically businesses printed text-heavy advertising copy on the reverse of the card, saving the obverse for an image.

Here, Arbukle Bros. Coffee produced a 50 card set depicting around-the-world travel. This trade card highlights Yokohama, Japan, a treaty port city popular among 19th century tourists.

In reality, the card shows stereotypical imagery of Japan, including costumes, landscapes, and professions easily identifiable to foreign travelers.

The Buddhist icon is unidentified, but this card reveals generic Buddhist imagery was closely connected to the popular image of Japan.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Historical Trade Cards:

For the Most Recent Buddhas in the West Posts:

Hyōgo Daibutsu Vignette Postcard

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

The original Hyōgo Daibutsu 兵庫大仏 was dismantled as part of Japanese war efforts during WWII. It was motivated by the Ordinance on the Collection of Metals issued in 1941. At the time, it was the third largest Buddhist statue in Japan.

Constructed in 1891, photographs of the Hyōgo Daibutsu were often printed on Japanese postcards of the era. Based on the design on the back of this card we know it was published before 1907.


The blank space on the front of this card was intended for the written message. The reverse was saved for the address only.


This card is uncommon because it combines a collotype print with an added pink cherry blossom frame. The angular band of discoloration on the corner reveals it was stored in a postcard album.


Most photographic Japanese post cards of this period were individually hand-painted. This continued into the 1910s until multi-color printing became more commonplace.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Historical Postcards:

For the Most Recent Buddhas in the West Posts:

Herbert Ponting’s Nichiren Priest Stereoview

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

Is this the first stereoscopic 3D portrait of a Buddhist abbot? While many Japanese Buddhist priests were photographed for stereoviews by 1905, the year this card was issued, this is a rare occasion where we have an indication of the priest’s identity.

The caption tells us the priest is the head of Ikegami Temple (Honmon-ji #本門寺) of the Nichiren school. We also know the photographer, Herbert Ponting, was hired by H.C. White to take photos of the Russo-Japanese War and he toured Japan through the end of 1906.

There are two potential identifications of this priest, but it is likely Kubota Nichiki 久保田日亀(1841–1911), who became the 68th generation abbot in 1899. He holds a fly-whisk, a sign authority.

By the 20th century, stereoviews were seen as important educational tools and the backs of many cards were imprinted with information, sometimes reflecting contemporary views and biases. This description notes the Nichiren school emphasized “the most flagrant superstitions.”

Ponting would eventually author a book on his travels in Japan, entitled In Lotus-Land Japan, illustrated with photos he had originally taken as stereoviews. The book can be read here: https://tinyurl.com/hhzhsnm9

Additional Archived Posts for the Buddhas in the West Project

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Historical Stereophotography:

For the Most Recent Buddhas in the West Posts:

Postcard from the Old Shinkōji Daibutsu

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

It’s said the postcard was the first truly democratic photograph, providing people with images of places and things for the cost of a few pennies. In 1913, Japanese postal carriers delivered 1.5 billion cards, second only to Germany with 1.8 billion cards delivered.

In Japan, postcards of Buddhist temples, priests, and other elements of religious practice were popular as both domestic and foreign souvenirs as well as collector’s items (postcard collecting is known as deltiology).

Collecting picture postcards (ehagaki 絵葉書) for display in albums was commonplace. In the case of the postcard here, the stamp is affixed to the image side of the card – this allows the stamp and postal mark to be displayed when the card is attached to an album page.

According to the postal mark, the stamp was cancelled on October 1, 1925 (Taisho 14) in Kobe, the same location as the statue in the image. The cost of international postage for postcards at this time was four sen. The final destination of this card was France.

The composition of the photograph includes people thus helping us gauge the size of the Buddhist state. As far as I can tell, this state was destroyed in World War II by allied firebomb attacks on Kobe in March 1945.

Joanne Bernardi has curated a wonderful collection of Japanese postcards at the University of Rochester, available to be viewed here: https://tinyurl.com/57fae58f.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Japan:

For the Most Recent Buddhas in the West Posts:

Shimooka Renjō’s Daibutsu Carte-de-visite

For all the new Buddhas in the West posts
follow us on Bluesky & Instagram

Shimooka Renjō 下岡蓮杖 was one of the first Japanese to practice commercial photography, opening a studio in Yokohama in 1862. A treaty port teaming with globetrotting tourists, Yokohama was also in close proximity to the Kamakaura Daibutsu.

This is a bronze statue of Amida Buddha dating to the 13th century. The small format carte-de-visite (CDV) print shown here is hand dated to October 7, 1871 – possibly the date when a tourist visited the Daibutsu site. Renjō’s stamp identifies him as the photographer.

The portability of the CDV made them good souvenirs of travel, especially before the picture postcard industry blossomed a few decades later. The thin photosensitized print was affixed to thicker card stock for added durability.

Even small details can be captured by the relatively early wet-plate photographic process.

For an excellent introduction to early Japanese photography and 19th century tourist photography see the collection at Harvard Library here: https://tinyurl.com/yfsbj7du.

The Buddhas in the West Material Archive is a digital scholarship project that catalogues artifacts depicting Buddhist material culture for Western audiences. It’s comprised of prints, photos, and an assortment of ephemera and other objects. For a brief introduction to this archive, visit the main Buddhas in the West project page.

For Related Buddhas in the West Posts Featuring Historical Photography:

For the Most Recent Buddhas in the West Posts: